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ESL Lesson: The Rise of Forever 21

The Rise of Forever 21 A) Warmer 1  Where do you buy clothes? Why do you choose to buy clothes there?  2 Have you ever shopped at Forever 21? Why? Why not?     B) Vocabulary: match the words a phrases with their meaning C) Watch the video about the rise and fall of Forever 21 and answer the questions below D) Discussion:   What are the advantages and disadvantages of buying clothes the traditional way (in person)? What are the advantages and disadvantages of buying clothes online? What kind of products do you like to buy online?  If you had online shop what would you sell and why? What would be the name of your online shop? If you had money to invest, where would you invest What skill or ability would you like to cultivate?  

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